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Empowering men to live again, believe again, lead again, and love again by pursuing God’s Design for Manhood.

Be encouraged. Find strength. Get wisdom. Begin your journey today.

But seek first the kingdom of God and His righteousness, and all these things shall be added to you.
Matthew 6:33

Because I was not raised in church, my foundation for what was morally right or wrong was nonexistent in my youth. I had no moral compass to guide me, and the needle of my life was spinning out of control. I needed to find God’s Design for my life. I needed to find True North.

– Jim Bradford, Founder of Masculinity by Design

Life is hard.
We can’t do this alone.
You need encouragement.
We are here for you!

You may be a carpenter, a contractor, a computer tech, a caregiver, a chef, a CPA, or a CEO. The title does not matter. What does matter is knowing that you have value, you are important, but most of all, you are loved by God. As you begin this journey of living the life God has called you to live, you need support. Our mission is to help support you as you walk through life. You are not alone, and we can help each other! Begin your journey today!

Coming Soon!

Masculinity by Design: Finding True North is expected to be released Winter 2023. Reserve your copy today, and share the link with others so they, too, can find True North.

Masculinity By Design: Finding True North

This book is a call to God’s Design for manhood. James W. Bradford, reflects upon the lessons he has learned from his life as he intricately weaves God’s Word into the messages. Through his unique storytelling, he calls men to rise up and assume their role as leaders in their families. James has lived a life full of incredible successes and epic failures. He recounts how God lovingly held onto him through the most painful and difficult circumstances of his journey.

Are you looking for a speaker for your men’s event?

Are the men in your church tired, isolated, and numb to the things of God? Are they half-hearted in their commitment to your vision? Have they fallen asleep? It’s time to wake up!

James W. Bradford, co-author of upcoming book, Masculinity by Design: Finding True North, is passionate about raising men up to assume their God-given leadership position, while walking as an Image Bearer of the Father-Heart of God.

For more than 20 years, Jim has mentored hundreds of men to walk in these foundational truths. As a leader in the construction industry, he founded and was president of three multi-million dollar businesses. This message was forged in his heart during the 1990’s while working as a full-time youth pastor.

His authentic, relatable, and raw style of tying scripture to everyday life compels men to draw near to the heart of God. James W. Bradford is an ideal choice to inspire men to ignite the fire within them.


Jim Bradford believes, as I do, that God intentionally modeled masculinity for us to show it through us. Thank God for “Masculinity by Design”, which puts this information into practical and biblical context for men and their families, modeling the Father’s heart as Jesus’ heart.

Kenny Luck, Author of “Dangerous Good: The Coming Revolution of Men Who Care”, Founder of Every Man Ministries

Jim Bradford, known as Coach Bradford to one of my mentees, Ricky Sailor, when he was in high school. Ricky called me early one Sunday morning and invited me to his church to hear Coach Bradford preach. Jim’s message was, “Many Options, but One Choice”. After my NFL playing days ended three decades ago, I was presented with many options, but there was only one choice.” Journey with someone who has traveled the journey. Masculinity by Design is a playbook that is going to produce winners in the Greatest Game of All…The Great Commission.

Tyrone Keys, Retired NFL Player – Bears, Buccaneers, Chargers
Super Bowl Champion 1986 Chicago Bears

Jim Bradford is a leader of men. Through his testimony, he has exemplified how men can cultivate the position of father, husband, son, and spiritual leader. Masculinity by Design is a powerful, direct, and real guide for those men that do not want to settle and who desire to create a legacy of becoming a Godly man.

Pastor David Wilson, Men’s Groups Coordinator – Bayside Community Church